Missha's work starts from an accurate understanding of the skin. With the help of its technological affiliation with the French company Parfex, Missha creates a harmonious combination between the skin and the science of cosmetics. The main ingredient in this combination comes from a natural plant extract that has passed the strictest care standards. The extracts mori cortex radicis and polygonum multiflorum come from a common purselane that arranges the skin to keep it moist for long periods of time with an excellent skin purifying and hydrating effect. All products that are made in Missha go through extensive allergy testing to make sure that they are non-irritant and endures many criticisms from makeup experts during the creation process. These products are recognized for they're quality and the expert knowledge that was put into it. Missha always strives to improve the quality of the products through never ending research. The mission to improve the skin to a desired, beautiful state still goes on even now.