DARE TO
CHALLENGE

We achieve fundamental innovation and
create new style standards to
breathe beauty into the
lives of our customers and ourselves.

Mission & Vision

BEAUTY CULTURE
CREATOR

We create brands and
products that embody our own distinct
values
and intimately move our customers.

Brand

ETHICAL
MANAGEMENT

We cooperate with one another through
fair standards and
flexible thinking to
practice ethical management.

Details

BRANDS

All Brands

MISSHA

Missha provides confidence
to everyone with simple
beauty solutions
offering intensive effects.

Go to Brand
MISSHA
어퓨

Vibrant but sincere,
pretty but witty,
Uncomplicated and effortless,
while being true to oneself.
Witty, Pretty Apieu

Go to Brand
어퓨
미팩토리 돼지

Find your own sense of beauty
through small details in your
daily life and enjoy the gifts of
happiness and
joy with MEFACTORY

Go to Brand
미팩토리 돼지

FILMS

  • A’pieu

    [ A'pieu] Sana & Dahyun’s Pick! The real s…

  • MERZY

    [MERZY] Are you…#ColorGenius? Shadow palet…

  • MERZY

    [MERZY] ♥NEW COLOR♥ Curious about delicat…

Details

RECRUIT

CHALLENGE

We devote endless effort, embark on challenges,
and never give up.

Details

COMMUNICATION

We freely and equally share our ideas and
communicate.

Details

COLLABORATION

We produce better results when
we work together.

Details